A client brought me a nice challenge recently: create an opening based upon nothing more than the client-supplied logo. Free reign on the creative! We bounced some ideas back and forth and finally decided to make the logo speak (or rather 'walk') for itself.
The spot was to be executed in After Effects. The trick is, how does one create an entire world in the "flat" AE 3d space? And once that was solved, how then to give all of the letters some personality as they range around the set? And to compound the issues, how does one animate everything whilst keeping an eye on client-side changes that might necessitate whole-sale changes to the movements on scores of layers?
First, take a look at the finished spot HERE (QT, h264, :37, 8.4 mb) Then take a look at THIS project walk-through which gives you an overview of what I did to pull it all together.
Wednesday, December 05, 2007
Posted by Alan Shisko at 12/05/2007 04:53:00 PM