I was approached by a client to do a :30 spot about moving. It was to be part of a larger campaign (already created) that was print based, and I was instructed to 'make it look like the poster, but moving'. The original concept was to use the photo used in the print campaign (a shot of a nearly empty room with some moving boxes lying around) and to just pan-and-scan into and out of the photo, changing the text on the sides of the boxes, but it was ultimately decided to go full-on 3d.
This was a challenge for me personally because my 3d is generally quite 'illustrative'. Lots of flying boxes and the likes (you can see 'em in my demo reel here). This had to be as close to photo-realistic as possible, and so I set to it.
Early on I decided that we didn't have the ability to render the scene in full radiosity (which would have looked the best). It was to be a very tight turnaround with a small budget, so I researched some other rendering methods that would get us to where we wanted to be, within the scope of the project. A lot of post compositing in Adobe After Effects 'sweetened' the project to get even more 'real' looking, and I think the end result was more than satisfactory.
Take a gander at the finished video here.
You can view my thoughts on the process here. It's 28 minutes long.
Links to sites that I mention in the video:
Turbosquid (for paid and free 3d models, plus others)
Boomerlabs (Max2AE plugin for moving camera/object/light data to After Effects)
Elight (Max script to create a dome of lights to simulate radioisity)
Thursday, June 01, 2006
Posted by Alan Shisko at 6/01/2006 12:39:00 PM